The streaming of music has become a giant industry in itself in recent years, but there are still many folding folders in the prevailing business model. Appropriate compensation is always a thorny issue for music that is broadcast on the Internet. The DJ mixtures are even more problematic because they, well, mix content from different artists. It is a very nest but problematic domain that Apple’s music wants to specialize, thanks to the technology of the fingerprint of Shazam music.
Apple bought Shazam for a moment, and it has integrated some of its features into iOS over the years. So far, however, Apple did not benefit exactly from Shazam technology or used it for more than identifying the music currently playing. Finally, this changes that Apple music moves to convince creators to attend the streaming service of Apple’s music on a fierce rival Spotify.
TechCrunch Reports on the new Apple Music process that applies Shazam algorithms on DJ mixtures. The idea is that the process will help the companies involved in identifying the original music used in these mixtures and then divide the streaming royalties between DJs, labels and artists. In this way, original musicians will not have to worry about not being paid for the use of their content in DJ mixtures.
It is of course an attempt to attract the DJs to try their luck on Apple music. When other live streaming platforms can report mixtures for copyright infringement, Apple Music instead encourages the proliferation of this special type of dance music. To start kicking, Apple Music Adding Studio K7! Dj Kicks Archive, containing mixtures that have not been broadcast for nearly two decades.
This, of course, gives Apple’s music an edge on rival Spotify that has so far managed to keep the crown of streaming music. That said, Apple’s restrictions always apply and ordinary people can still not yet download user-generated content or UGC. Apple has not revealed either how royalties will be split between DJs and musicians, but it’s even better than not getting compensation at all or getting hacking flag.