Influencer marketing is touted to be one of the booming and preferred online consumer acquisition avenues, which is fast approaching to overtake organic search and email marketing. It opens up more integrated means of audience engagement and generates brand awareness among the target audience. The term influencer marketing arises from the consciousness of brands about potentiality, peer influence, and consumer endorsement over other forms of marketing.
With social media and influencer marketing platforms quite in vogue nowadays, consumers utilizing them have increased exponentially and are vocal about their interpretations regarding brands and products. This gives leverage to the brands, with the awareness that people are heavily influenced by opinion leaders giving second-hand information. This has prompted many brands to distinguish top powerhouses in their fields and associate with them to reach their target audience better.
After identifying influencers from their respective domains, brands reach out to them with a plan of action helping them connect with the crowd. Along with that, the commercial aspect of the business is also considered. A lot of brands are outsourcing this job to various influencer marketing platforms in India. Some of the hottest new influencer marketing platforms to boost your campaign are:
- PLIXXO
It is one of the biggest influencer marketing platforms in India with over 26,000 influencers from bloggers and YouTubers to celebrities. Brands can invite influencers on the platform for paid campaigns and join in their marketing operations. Plixxo verifies the profiles and stats of influencers, and boosts audience engagement rate for running campaigns easily and hassle-free.
- INFLUENCITY
Influencity’s platform is a simple and intuitive influencer marketing platform that follows end-to-end campaign execution. This software offers accurate influencer analysis like fake followers’ detection, interests which helps marketers improve strategies with the audience data that is provided. Seems like Influencity is definitely one of the hottest picks in the industry.
- GRIN
Grin is a model of how influencer publicizing is advertising to the influencer. Offering all the substantial features that a top-tier marketing management software should, the platform is easy to use and functions on building a trusting relationship with the influencers. Grin seamlessly integrates social profiles and provides statistics of potential influencers and connects them with the audience. Influencers from Instagram, YouTube, and others based on preferred selections are included in the database.
- IZEA
This is one of the most popular influencer marketing platforms around since 2006. IZEA offers all the benefits of an established influencer marketplace, with services ranging from paying for access to their database to full-service made-to-order marketing campaigns. IZEA works with major social media networks with access to profiles of over 5 million influencers.
- Clan Connect
With the infusion of technology and creativity, ClanConnect helps influencers and brands make informed decisions by providing real-time insights, making it the go-to place for brand promotion. The platform is a blend of prominent powerhouses in the industry across scale, classifications, and demographics to the ones posting niche content thriving for extensive mass allure. Working with ClanConnect helps brands curate their promotions to precision accomplishing the ideal harmony among engagement and reach.
Choosing an influencer marketing platform can be quite tricky at first, but take the time to demo and trial all the shortlisted chosen platforms, and take full advantage of the proficiency of the customer success teams.